Audiobook listening is on the rise. While for years the success of a book was calculated by its print sales, now the trifecta of print, e-book and audio all are tallied to talk about a book’s success. Audiobooks were the subject of one of the panels at the London Book Fair this week. In a piece in Shelf Awareness, an industry newsletter, I saw this research that was interesting:
“Michelle Cobb, executive director of the Audio Publishers Association, outlined the U.S. audio market, the biggest audio market in the world. There's been double-digit revenue growth for 11 years in a row, and now a majority (53%) of American adults have listened to at least one audiobook. Audiobooks account for about 11% of the U.S. book market, roughly the same as e-books. Cobb said cannibalization is not a problem. Some 17% of people take in books only in audio format, and about a quarter of library patrons borrow only audiobooks.”