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Christian Hageseth is the CEO of the Denver, Colorado, firm Green Man Cannabis and the author of BIG WEED: An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Trade, which is now available. According to Hageseth, the marijuana industry is on the brink of a revolution. Here, he explains how America’s perception of pot has changed since the ‘30s and why it’s high time we start taking the drug seriously.

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