Three days before the 1969 Super Bowl, Joe Namath promised the nation that he would lead the New York Jets to a victory against the seemingly invincible Baltimore Colts. When the final whistle blew, that promise had been kept. But beneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. When failing knees permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage and fleeting bouts of sobriety, to try and find purpose. Now Namath is ready to open up, brilliantly using the four quarters of Super Bowl III as the narrative backbone to a life that was anything but charmed.