Dell Computer Corporation is an $18 billion company and the second largest manufacturer and marketer of personal computers in the world. Founded on a deceptively simple premise --- to deliver high-performance computer systems directly to the end user --- Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street.

In DIRECT FROM DELL, Michael Dell himself tells the incredible story of Dell Computer's successful rise, which began in his college dorm room with $1,000 in capital. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things “had always been done” in the computer industry.