Deep and Wide: Creating Churches Unchurched People Love to Attend
About the Book
With surprising candor and transparency pastor Andy Stanley explains how one of America’s largest churches began with a high-profile divorce and a church split.
But that’s just the beginning…
DEEP AND WIDE provides church leaders with an in-depth look into North Point Community Church and its strategy for creating churches unchurched people absolutely love to attend. Andy writes, “Our goal is to create weekend experiences so compelling and helpful that even the most skeptical individuals in our community would walk away with every intention of returning the following week…with a friend!”
Later he says, “I want people to fall in love with the Author of Scripture. And while we can’t make anyone fall in love, we can certainly arrange a date.”
For the first time, Andy explains his strategy for preaching and programming to “dual audiences”: mature believers and cynical unbelievers. He argues that preaching to dual audiences doesn’t require communicators to “dumb down” the content. According to Stanley, it’s all in the approach.