In 2004 Scot McKnight published a book that introduced readers to his idea that the very heart of Jesus' message can be found in his words in Mark 12:29-31: "Hear, O Israel: the Lord our God, the Lord is one; you shall love the Lord your God with all your heart, and with all your soul, and with all your mind, and with all your strength.' The second is this, 'You shall love your neighbor as yourself.' There is no other commandment greater than these." These words are an echo of an Old Testament creed Jews called the Shema. But McKnight dubbed this passage, and his book, The Jesus Creed.