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Title
Page
Foreword
Introduction
SECTION 1: Why Ideas Matter
Farms, Factories And Idea Merchants
Why Are Ideaviruses So Important?
And Five Things Ideaviruses Have In Common
Seven Ways An Ideavirus Can Help You:
The Sad Decline of Interruption Marketing
We Live In A Winner-Take-Almost-All World
The Traffic Imperative: Why Sites Fail
We Used To Make Food. We Used To
Make Stuff. Now We Make Ideas.
People Are More Connected Than They
Ever Were Before. We Have Dramatically More Friends Of Friends And
We Can Connect With Them Faster And More Frequently Than Ever.
There's A Tremendous Hunger To
Understand The New And To Remain On The Cutting Edge.
While Early Adopters (The Nerds Who Always
Want To Know About The Cool New Thing In Their Field) Have Always
Existed, Now We've Got More Nerds Than Ever Before. If You're
Reading This, You're A Nerd!
Ideas Are More Than Just Essays And
Books. Everything From New Technology To New Ways Of Creating To
New Products Are Winning Because Of Intelligent Ideavirus Management
By Their Creators.
The End Of The Zero Sum Game
SECTION
2: How To Unleash An Ideavirus
While
It May Appear Accidental, It's Possible To Dramatically Increase
The Chances Your Ideavirus Will Catch On And Spread.
The
Heart Of The Ideavirus: Sneezers
Sneezers
Are So Important, We Need To Subdivide Them
The
Art Of The Promiscuous
It's
More Than Just Word Of Mouth
An
Ideavirus Adores A Vacuum
Once
It Does Spread, An Ideavirus Follows A Lifecycle. Ignore The Lifecycle
And The Ideavirus Dies Out. Feed It Properly And You Can Ride It
For A Long Time.
Viral
Marketing Is An Ideavirus, But Not All Ideaviruses Are Viral Marketing
What
Does It Take To Build And Spread An Ideavirus?
There
Are Three Key Levers That Determine How Your Ideavirus Will Spread:
Ten
Questions Ideavirus Marketers Want Answered
Five
Ways To Unleash An Ideavirus
SECTION
THREE: The Ideavirus Formula
Managing
Digitally-Augmented Word Of Mouth
Tweak
The Formula And Make It Work
Advanced
Riffs On The Eight Variables You Can Tweak In Building Your Virus
Hive
Velocity
Vector
Medium
SMOOTHNESS:
It Would All Be Easy If We Had Gorgons
Persistence
Amplifier
SECTION
4: Case Studies and Riffs
The
Vindigo Case Study
Saving
The World With An Ideavirus
Moving
Private To Public
You're
In The Fashion Business!
The
Money Paradox
Think
Like A Music Executive (Sometimes)
Is
That Your Final Answer?
A
Dozen ideaviruses Worth Thinking About
Why
I Love Bestseller Lists
How
A Parody Of Star Wars Outsold Star Wars
Wassup?
Judging
a book by its cover
Being
The Most
In
Defense Of World Domination
If
You're A Member Of The Academy, You Go To Movies For Free
How
An Ideavirus Can Drive The Stock Market
Bumper
Sticker Marketing
No,
You Go First!
Digital
Media Wants to Be Free
Van
Gogh Lost His Ear To Prove A Point
Answering
Ina's Question
Crossing
The Chasm With An Ideavirus
The
Myth Of The Tipping Point
The
Compounding Effect
Bill
Gates' Biggest Nightmare
Hey,
Skinny!
Get
Big Fast? The Mistake So Many Companies Make...
The
Heart Of Viral Marketing
The
Great Advertising Paradox
Permission:
The Missing Ingredient
How
A Virus And Permission Team Up To Find Aliens
The
Art of Creating an Ideavirus
Is
He Really More Evil Than Satan Himself?
Case
Study: Why Digimarc Is Going To Fail
Why
Are These Cows Laughing?
Never
Drink Alone
The
Power Of Parody
Bee
Stings And The Measles
But
Isn't It Obvious?
Your
Company's Worst Enemy
Step
By Step, Ideavirus Tactics:
The
Future Of The Ideavirus: What Happens When Everyone Does It?
Acknowledgments
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